Thermomix and Outrage: How your mind makes you angry.

Before you adopt your pro or anti Thermomix stance, let me assure you that this post is not about Thermomixes.  Food preparation, beyond the necessary, is not really my thing and I must admit that I have never laid eyes on a TMX (I have been reading a lot of forum posts about them though - hence I'm down with the acronym *wink*)

This post was prompted by the passionate reaction to this very distressing story about a woman burnt in an alleged Thermomix failure.   In fact this post is prompted by every social media furore over something that seems, on the face of it, to be disproportionate to the issue at hand.  Why do we get so angry about a kitchen appliance? Why are we incensed by a model jogging in a bikini?